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Mr Kipling's signature range launched in Q2 of 2019

Mr Kipling sales up 8% but own-label cakes fall again

Premier Food’s Mr Kipling brand continues to grow, reporting an 8% sales uplift for the first half of the 2019/2020 financial year.

Limited edition Pug Chocolate Whirls from Mr Kipling

Mr Kipling launches trio of pug-themed sweet treats

Premier Foods has added a trio of pug-themed NPD to its Mr Kipling range.

Bells & Whistles will be available in Coles as of October

Bells of Lazonby vegan cake slices to hit Australia

Bells of Lazonby has gained listings in Coles supermarkets in Australia for its Bells & Whistles brand – a range of vegan and gluten-free cake slices.

Inside The Factory looked at how Mr Kipling Cherry Bakewell's were made

Premier Foods in spotlight on TV’s Inside The Factory

BBC Two’s Inside The Factory documentary series took a look at a Premier Foods cake facility this week.

A brightly coloured vegan cupcake against a black and white background

Vegan bakery: make your products stand out

Vegan food and drink launches have seen one product tower above the rest: the Greggs vegan sausage roll.

Mr Kipling eyes growth with first-ever cake mixes

Mr Kipling has ventured into the home baking market for the first time, with a collection of cake mixes and icing themed on the brand’s iconic lines.

Freddo and Oreo cupcakes added to Cadbury range

Premier Foods has expanded its Cadbury cupcake range by taking Oreo and Freddo brands into the format for the first time.

Premier launches Cadbury Cupcake Platter for Easter

Premier Foods has added a Cadbury Easter Cupcakes Platter to its seasonal cake range.

Mr Kipling launches Dragon Slices and Unicorn Fancies

Premier Foods has expanded its Mr Kipling range with the launch of limited-edition Dragon Slices and Unicorn Fancies.

Premier Foods plans NPD amid mixed results

Premier Foods revealed it is planning brand extensions and NPD in its Mr Kipling and Cadbury Cake brand ranges in the next two quarters, as it issued its latest trading statement.

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