Keyword » Mr Kipling

Mr Kipling's signature range launched in Q2 of 2019

Mr Kipling sales up 8% but own-label cakes fall again

Premier Food’s Mr Kipling brand continues to grow, reporting an 8% sales uplift for the first half of the 2019/2020 financial year.

Limited edition Pug Chocolate Whirls from Mr Kipling

Mr Kipling launches trio of pug-themed sweet treats

Premier Foods has added a trio of pug-themed NPD to its Mr Kipling range.

Inside The Factory looked at how Mr Kipling Cherry Bakewell's were made

Premier Foods in spotlight on TV’s Inside The Factory

BBC Two’s Inside The Factory documentary series took a look at a Premier Foods cake facility this week.

Mr Kipling launches Roald Dahl NPD for 2019

Premier Foods-owned Mr Kipling has launched its second range of Roald Dahl products following the NPD’s success last year.

Mr Kipling eyes growth with first-ever cake mixes

Mr Kipling has ventured into the home baking market for the first time, with a collection of cake mixes and icing themed on the brand’s iconic lines.

Mr Kipling swaps out black plastic trays for clear ones

Premier Foods has switched out black plastic packaging across its Mr Kipling cakes and pies range for clear plastic trays.

Mr Kipling launches Dragon Slices and Unicorn Fancies

Premier Foods has expanded its Mr Kipling range with the launch of limited-edition Dragon Slices and Unicorn Fancies.

Premier Foods plans NPD amid mixed results

Premier Foods revealed it is planning brand extensions and NPD in its Mr Kipling and Cadbury Cake brand ranges in the next two quarters, as it issued its latest trading statement.

Food artist constructs BFG from Mr Kipling cakes

A food artist has constructed a giant sculpture of Roald Dahl’s beloved character, The BFG, entirely from Mr Kipling cakes.

Mr Kipling gets tropical with Flamingo Slices

Premier Foods is tapping the flamingo trend with the launch of limited-edition Mr Kipling Flamingo Slices.

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