BIA What Makes a Winner

WMAW: "I considered myself the underdog"

Dan Nemeth of Ingleton-based Seasons Bakery on how the business created its Beetroot Multiseed Sourdough – and how the win has driven a huge rise in sales.

WMAW: "You’ve got to believe in what you do"

Peter Wright, boss of Wrights Food Group, on how the business was honoured to have been named Bakery Manufacturer of the Year at the 2019 Baking Industry Awards.

WMAW: "It puts you on the map and is good for staff morale"

Free-from category winner Village Bakery pushed the boundaries to create its winning product, as managing director Robin Jones explains.

WMAW: "It's a validation of everything I have done in the past 50 years"

Industry veteran Alan Jones of Village Bakery was delighted to win his 2018 Baking Industry Award, describing it as “unforgettable” and a “memory to treasure”.

WMAW: "I was over the moon to win the award for the second time"

Winning the Bakery Innovation Award was “a real personal achievement” for Paul Barker, founder of Cinnamon Square.

WMAW: “Whatever you think the standard is, it will be 10 times higher”

Elaine Hamey on winning the Celebration Cake Business of the Year category two decades after she last collected the award.

WMAW: “We’re pushing boundaries for a larger-scale bakery”

Baker of the Year Paul Rhodes on what sets his bakery apart from the crowd, and how his background as a chef has helped shape the business.

Warrens Bakery’s Jason Jobling with Great British Bake Off star Martha Collison
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WMAW: “We’ve been on such a journey and now everything is in place”

Warrens Bakery’s Jason Jobling explains to Abbie Dawson how the firm’s hard work has paid off with winning the 2018 Baking Industry’s Craft Bakery Business Award.

WMAW: 'We never take anything for granted'

Tesco made sure it capitalised on its win as 2017 Supermarket Bakery Business of the Year, both with staff and consumers.

WMAW: ‘I’m hoping I can be an inspiration for others’

Dawn Gemmell received an award for Outstanding Contribution to the Baking Industry. Here she shares her career highlights and how she hopes to be an inspiration to the next generation of bakers.

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