Asda rolls out own-brand fibre bars

Asda has unveiled a duo of own-label Fibre Bars, which boast five grams of fibre per serving.

The NPD is available in two flavours – Chocolate Brownie and Blueberry Muffin – designed for afternoon snacking or on-the-go breakfast. The chocolate variant features chocolate chips and is drizzled with a chocolate glaze, while the blueberry one has fruit and a vanilla glaze.

They are sold in single flavour packs of five bars, priced at £1.25 per box, and are available in stores from today (Monday 20 August).

Notably, each bar contains 88 calories or less while General Mills’ Fibre One bars promise a calorie content of 90 or less.

Last week General Mills revealed it was extending its Fibre One range with new cake bars in Triple Choc and Carrot Cake flavours.

Want more stories like this in your inbox?

Sign up for our FREE email newsletter


My Account

Promotional Features 

Most read



See all events