Feature synopsis 2019: Speciality Bread

This article will explore how European cuisine and flavours continues to influence the development of breads in the UK market.

  • Publication date: 12 February 2019
  • Editorial submissions deadline: 14 January 2019
  • Editorial contact: vince.bamford@wrbm.com

This article will explore how European cuisine and flavours continues to influence the development of breads in the UK market.

Key topics for this feature will include:

  • What European bread styles have already become established in the UK?
  • What opportunity is there to develop these types of bread further?
  • Are there opportunities to develop European breads currently not popular in the UK?
  • Are there particular challenges in sourcing ingredients for any European styles of bread?
  • What specialist flour requirements do such breads have?
  • From a technical perspective, what are the key challenges for bakers planning to produce European breads?

The article will also explore in-store backery NPD, profile suppliers of speciality breads, and examine retail sales data.

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