Features synopsis March 2019: Easter Bakery

How is new product development helping to drive continued growth in the hot cross bun market?

  • Publication date: 12 March 2019
  • Editorial submissions deadline: 4 February 2019
  • Editorial contact: abbie.dawson@wrbm.com

HOT CROSS BUNS

How is NPD helping to drive continued growth in the hot cross bun market?

Volume sales of hot cross buns rose 4.1% last year in supermarkets, according to Kantar Worldpanel data, suggesting manufacturers are doing a good job of delivering products that are appealing to consumers.

This article will look at how this has been achieved, by highlighting innovation in flavours (such as chocolate and berries) and formats (including giant and mini buns).

What types of innovation have worked well in recent years, and what new products are coming to market for Easter 2019?

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