Feature synopsis March 2019: Patisserie

Macarons are continuing to excite British consumers –benefitting from being Instagram-friendly and from the boom in afternoon teas.

  • Publication date: 12 March 2019
  • Editorial submissions deadline: 4 February 2019
  • Editorial contact: amy.north@wrbm.com

Macarons are continuing to excite British consumers – benefitting from being Instagram-friendly and from the boom in afternoon teas.

This article will explore how confectioners are fuelling interest in macarons through new flavours and colours.

It will also examine routes to market for macarons. How are macarons fairing in mainstream retail, for example, and what are the challenges and opportunities around selling direct to consumers?

In addition, it will look at specialist macaron retailers/suppliers.

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