Feature Synopsis May 2019: Bake-off and Finished Goods

This article will explore what factors are driving the decline in the overall instore bakery market - are consumers switching to other types of retailer, such as artisan bakeries, for example?

  • Publication date:  7 May 2019
  • Editorial submissions deadline: 10 April 2019
  • Editorial contact: amy.north@wrbm.com

TROUBLE IN STORE?

According to Kantar Worldpanel data, supermarket instore bakery sales have dropped £30m year on year.

This article will explore what factors are driving this decline. Are consumers switching to other types of retailer, such as artisan bakeries, for example?

What can be done to turn around the category in terms of product range and instore marketing activity/merchandising?

In addition, this feature will explore topics including

  • The potential benefits and challenges for a supermarket retailer looking to end the use of scratch-baking in its stores.
  • Free-from bake-off products
  • Category sales performance

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