Drew named Lantmännen Unibake UK marketing chief

Lantmännen Unibake UK has appointed Peter Drew as marketing & innovation director for the UK.

Drew, who has been with the Unibake business for nine years, is returning to the UK side of the operation after spending five years at the group’s HQ in Copenhagen as group innovation director.

He will now take up the dual UK marketing and innovation role, where his primary objectives will be driving further growth in retail and foodservice. Lantmännen Unibake UK’s line-up include pastries and speciality breads under the Schulstad Bakery Solutions brand, and buns, baps and hotdog rolls under the Americana brand.

Drew will also support further investment in the company’s bakeries in Milton Keynes and Bedford and its growing business in Australia, South Africa and the Far East.

“Lantmännen Unibake has evolved into a really strong business and I’m truly excited to be part of the team that will drive the next phase of its development,” said Drew.

“I’m committed to supporting the team’s vision to develop and grow our business in all our core product categories and to drive our Schulstad Bakery Solutions and Americana brands. There are some exciting times ahead.”

Drew started his career with Unilever before joining Bakehouse, which was acquired by Unibake in 2010. At Bakehouse he held roles including marketing director, category director, product director, trading director and innovations director.

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