Flour Water Salt raises £29k in Kickstarter campaign

Macclesfield café and bakehouse Flour Water Salt has raised £29,300 on a Kickstarter campaign.

The business has exceeded its £20,000 target, which it had set to help fund the renovation of its premises on Market Place, Macclesfield.

Flour Water Salt had already secured two-thirds of the amount required for the works, which include the addition of more seats and a kitchen extension. The business said the project would help it accommodate more customers, extend its menu and ensure it remained sustainable in the future.

The Kickstarter campaign was launched on 25 February to raise the remaining £20,000 required for the project – a target it hit in just four days.

Flour Water Salt founder and director Paul Robinshaw said: “We’re absolutely gobsmacked. The support we’ve received has been incredible and we would like to thank all those who have pledged.”

The campaign remained online for one month, with the total raised over this time amounting to £29,300.

Donations of set amounts were rewarded, for example a £20 donation received a ‘Bag for Loaf’ branded tote bag from the bakery, £100 donations were rewarded with a Dinner for Two and £400 got pledgers a place on the bakery’s three-day sourdough course.

Robinshaw added that the money raised illustrated that people wanted Flour Water Salt to succeed on the high street in very challenging times.

“We are bowled over by the support,” he added.

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