Feature Synopsis June 2019: Thins, Wraps & Pittas

Wraps and flatbreads are ousting sandwiches at lunchtime as younger consumers look for more exciting fare, according to research by London’s Spitalfields Market. This article will explore why.

  • Publication date:  11 June 2019
  • Editorial submissions deadline: 15 May 2019
  • Editorial contact: amy.north@wrbm.com

ALL WRAPPED UP?

Wraps and flatbreads are ousting sandwiches at lunchtime as younger consumers look for more exciting fare, according to research by London’s Spitalfields Market. This article will explore why.

Key topics for this feature will include:

  • Which types of wraps and flatbreads are winning?
  • Why are consumers switching to flatbreads and wraps over more traditional sandwiches when it comes to the out-of-home market?
  • What part does health have to play in this decision and do wraps actually live up to consumer perceptions?
  • How are food-to-go outlets catering for this increase in demand?

This feature will also cover recent NPD in thins, wraps and pittas both in supermarkets and the out of home market. It will also analyse the market’s performance via sales figures.

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