Feature Synopsis Aug 2019: Cupcakes

Supermarkets sales of cupcakes are booming, with value sales up almost a quarter year on year according to Kantar data.

  • Publication date: 6 August 2019
  • Editorial submissions deadline: 5 July 2019
  • Editorial contact: abbie.dawson@wrbm.com

CUP WINNERS

Supermarkets sales of cupcakes are booming, with value sales up almost a quarter year on year according to Kantar data.

It also seems shoppers have got a taste for premium lines, with value sales growing ahead of volume and a strong performance from single-packed cakes.

This article will look at the types of products driving this growth, and what this means for future development of the category.

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