Feature synopsis Sept 2019: Packaging & labelling

The article will explore the alternatives to plastic packaging and the challenges they present.

PACKAGING & LABELLING

  • Publication date: 5 September 2019
  • Editorial submissions deadline: 5 August 2019
  • Editorial contact: Amy North – amy.north@wrbm.com

 ALTERNATIVE PACKAGING

The Attenborough effect is in full swing as the public makes it clear they will not tolerate unnecessary plastic packaging. Hordes of consumers even took it upon themselves to return plastic packaging to stores after a nudge from Hugh Fearnley-Whittingstall as part of #OurPlasticFeedback.

Being recyclable is no longer enough so what can bakery businesses do to boost their eco-credentials and make them more appealing to plastic-free shoppers? Should they focus on plant-based packaging, compostable packaging or try to go packaging-free entirely? What materials can be used as an alternative to plastic and what challenges (and opportunities) do they present?

The article will explore the above as British Baker talks to companies and suppliers that have undertaken the change to find out what the process involves.

In addition, this article will also look at the introduction of mandatory full ingredients labelling under the new ‘Natasha’s Law’ will be a challenge for smaller bakery businesses. What labelling options are available to those who want to prepare and sell their own packaged products?

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