Halloween 2019: bakeries reveal fang-tastic NPD

Colin the Caterpillar, New York Bakery Co bagels and gingerbread men have been given a Halloween makeover

Bakeries and tea rooms are creeping it real this Halloween, with a number of spooky creations.

From savoury bagels to ghoulish tarts and parfaits, there’s an option for everyone. Here’s what they have planned:

Konditor's Halloween range includes zombie gingerbread men and a blood red velvet cake

Konditor

This London-based cake company has gone to town with its Halloween collection. Both the red velvet sponge cake and chocolate coconut torte have received a spider-themed makeover, with piped white chocolate webs and iced eight-legged friends.

Konditor’s three-strong Zombie gingerbread biscuits have been brought back from the dead and its dodgy jammers have had a ghastly slime biscuit twist. Featuring layers of crumbly vanilla, chocolate shortbread and gruesomely-green zesty lime curd, the bakery items are topped with the words ‘eek’ or ‘boo’ to ramp up the scare factor.

Noisette Pumpkins – green, orange and yellow milk chocolate filled with a smooth hazelnut filling – are also on sale. The collection will be available from 1 October until 3 November in all of Konditor’s six London stores, as well as online and via its Cake Line.

Spooky but refined sums up London Hilton on Park Lane's Halloween afternoon tea

London Hilton Park Lane

It won’t be a case of witchful thinking for those seeking a Halloween-themed afternoon tea. Between 21 and 31 October, this Mayfair hotel will serve options including a blood orange & strawberry parfait, topped with a chocolate ‘web’; a passion fruit & chocolate ‘coffin’; and a pumpkin-themed orange marmalade and chocolate macaron. Classic sandwiches and fruit and chocolate scones are also available as part of the ghoulish occasion, which starts in price from £39 per person.

M&S' iconic Colin the Caterpillar has been given a creepy makeover complete with edible maggots

Marks & Spencer

M&S’ iconic Colin the Caterpillar has had a menacing makeover and, this year, features a frightening white chocolate face and sugar coated maggots. The £7 Creepy Colin cake is filled with chocolate buttercream, and covered in milk chocolate and spooky red drizzle.

New York Bakery Co is embracing the pumpkin spice craze with its new variant

New York Bakery Co

The bagel brand is looking for a slice of Halloween action with a new limited-edition seasonal pumpkin spice variant, which will be sold in orange and black packaging.

On sale from 10 October exclusively at Asda, the bagel can be topped with sweet or savoury ingredients, from cream cheese to chocolate spread, yoghurt and honey.

“We know how increasingly passionate consumers are about Halloween,” said Rhiannon Heap, senior brand manager at New York Bakery Co. “With sales increasing year on year for the past five years – Halloween now falls second only to Christmas in terms of retail sales. This is our tasty way of catering to this seasonal trend with something bold, fun and genuinely spooktacular.”

Cutter & Squidge's Halloween range includes its signature Biskies in disguise

Cutter & Squidge

Soho-based Cutter & Squidge has given its famous biskies a makeover for Halloween. There’s the Bewitched Cauldron Biskie – chocolate with a swirl of charcoal vanilla buttercream and a chocolate handle and feet – and a Cookie Monster Biskie with green coconut ‘fur’, a cheeky strawberry tongue with a chocolate buttercream & cookies filling.

It has also whipped up a Bits and Body Parts Cake with chocolate sponge, digestive buttercream, custard, vegetarian marshmallow and blood-red jam all topped with marshmallow fingers, almond fingernails and chocolate eyeballs. If that’s too terrifying, there’s a Spooky Cookie Cake with cookie buttercream, chocolate custard and choc chip cookie crumbs, topped with scary choc chip cookies.

Hummingbird Bakery has added a Halloween pinata cake to its seasonal range

Hummingbird Bakery

Hummingbird Bakery has added to its seasonal range with a Halloween Piñata Cake, made up of layered orange-coloured vanilla sponge cake and chocolate sponge cake. What’s more, it’s filled with M&Ms and decorated with sprinkles and a bat.

The bakery has also spookified its cupcakes, including vegan and gluten-free variants, with seasonal adornments such as witches’ legs, spiders and monsters placed on top. There’s even a Day of the Dead cupcake selection, featuring flowers, skulls and tombstones.

Pumpkin pies, pumpkin cheesecakes and the Halloween Unicorn Rainbow Cake are also making an appearance before 31 October.

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