Feature Synopsis Dec 2019: Healthy bread

So far, vegetable and fruit-infused breads have failed to take off in the UK in the way they have in other markets, despite evidence that consumers would embrace these.

  • Publication date: 10 December 2019
  • Editorial submissions deadline: 15 November 2019
  • Editorial contact: Vince Bamford – vince.bamford@wrbm.com

Fruit and veg breads

So far, vegetable and fruit-infused breads have failed to take off in the UK in the way they have in other markets, despite evidence that consumers would embrace these.

Has current interest in plant-based eating given such products another chance to find an audience?

BOX-OUT: Mainstream businesses embrace healthy bread trend

This will examine how retailers and brands are continuing to embrace demand for healthy bread with NPD and market positioning.

BOX-OUT: Bread as a healthy snack

How could bread be further developed as a healthy snacking product targeted at on-the-go consumers? What formats could help to target these consumers, and what has so far prevented them from coming to market?

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