Santa paws: Tesco rolls out macarons for dogs

Macarons for Dogs
Macarons for Dogs
  (Photo:  )

Tesco has launched a pack of macarons for dogs in time for Christmas.

The retailer’s new Macarons for Dogs contain a dog-friendly yoghurt filling and cost £2.50 for a pack of eight.

The macarons are small and suitable for dogs of all sizes, according to the supermarket. The treats are exclusively made for Tesco by a Lincolnshire family-run pet food business, based near Boston, which grows the wheat that goes into pet biscuits.

“More people are making sure the family pet doesn’t feel left out at Christmas and these macarons are aimed at them. Macarons for humans are considered posh nibbles and the very best ones can cost nearly £30 for just 12,” said Helen Coxon, pet food product development manager at Tesco.

Fifty-four per cent of pet care buyers aged 19-34 would rather cut back spending on themselves than their pet, according to market research provider Mintel Data Oct 2018.

Also, 38% of millennial pet food buyers said they were interested in buying human-style pet food.

“We’ve had great success since launching our Christmas pet range, with novel, humanised products that bring fun at Christmas. This year, we wanted to launch a product that is perfectly proportioned for small dogs, as well as bringing even more elegance into the range.”

Tesco is also launching other Christmas products for dogs this year including: Handmade Mince Pies For Dogs at £2.50, Christmas Pudding Biscuits For Dogs at £2.50, Pigs In Blankets For Dogs at £1.25 and an Advent Calendar For Dogs at £2.50.

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