Rich Products tackles safety fears with wrapped goods

Rich Products Milk Chocolate and Triple Chocolate Cookies

Rich Products has unveiled a host of new products including thaw-and-serve cookie bags and individually wrapped baked goods.

The launches target changes in consumer habits as a result of the coronavirus outbreak, including increased interest in food safety and greater use of local stores.

Rich’s is offering individually wrapped products, starting with cookies, to meet demand for snacking and provide safe product display for out-of-home (OOH) operators.

It has also launched a range of thaw-and-serve cookies in retail-ready bags for convenience stores without an in-store bakery, or those looking to simplify their operations.

“The last few weeks have changed our shopping habits dramatically, with the return of the big shop and consumers rediscovering local stores, as well a surge in snacking and a heightened focus on food safety,” said John Want, marketing director at Rich’s.

“We know there is even more demand among consumers for a high-quality sweet baked treat and we want to work with our retail partners and OOH operators to make it as easy as possible to bring these to shoppers.”

In addition, the demand for vegan products has continued to expand in the UK, with meat-free and plant-based occasions worth £3.4bn in 2019, according to Kantar.

Rich’s said it was also planning to produce individually wrapped vegan baked goods at its Andover site to help retailers mitigate cross-contamination concerns in their in-store bakeries.

“Our new state-of-the-art facilities gives us the flexibility to respond to these changes. We know this is a fast-evolving situation, and we’re working closely with our insight teams to offer future innovations that meet the shopper needs in grocery, convenience and OOH as we move towards a ‘new normal’,” added Want.

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